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The Director of Puducherry Institute of Linguistic and Culture, Mrs. Bhakthavatsala Bharathi, claims that Tamil cuisine is healthy and provides a lot of nutrients. In Tamilnadu, there exist about 209 castes and each of them have their own subculture and food traditions. Gingery Oil (Nalla Yenai) which is used regularly in the state to cook food, got its name because ‘Nalla’ means good and has also been mentioned in the Vedas. In Kerala, coconut oil is preferred over mustard oil as compared to the North, she added. According to her, olive oil is just a marketing gimmick which is gaining attention nowadays.
In the growing market of organic food, the government has taken various measure to promote organic techniques of farming. In the similar line of efforts, the Centre has encouraged Indian Scientists to innovate and develop technologies and resources for organic agriculture in the North Eastern Region of India which serves as a potential place for farming. The farmers are also encouraged to use organic manure and promote e-marketing, where the farmers could sell their agricultural production in other parts of the country.