Bob's Red Mill is committed to providing people around the world with the best quality foods for over three decades. It was initiated by Bob and his wife Charlee. It is a leading brand name in health foods across the country. The company was initiated as a labor of love. Charlie, Bob’s wife inspired the couple to start the whole grain business. In 1960, when Charlie decided to feed her family with healthier foods by including beans, fruits, vegetables and whole grain, the whole idea of Bob’s mill was formed. When in mid 60’s Bob came across an old book of stone grinding flour mill that provided healthy foods, he was stunned and without consuming much time, they began their 1st mill in Redding, California. Charlee was the main person behind the mill and her products quickly gained popularity in the community.
Bob is passionate about health and has a belief in taking care of the health of customers even today since started. Bob's Red Mill brand strongly has ‘honest to goodness’ approach so that the best nutritional value of whole grains is provided to the consumers. Even after years, the passion of whole grain as strong as it was. Though they faced several challenges, they had to build the business from scratch twice, but still, they are dedicated to providing healthy foods.
The brand Bob's Red Mill still believes in the stone mill and no modern technology is used. The Roman times Old engineering splendors are still used, unlike high-speed rollers. The most nutritious part of the whole grain is retained in the stone milling, thus, the perfect pack of wholesome nutrition is used. Also, the inherent flavors of grains are well preserved. They believe that their foods are of optimum quality, just as nature intended making them healthier, tastier and better. Believing in the old school mills, the brand ensures that freshness, quality, nutritional values, aroma, and the flavor are packed into every single product.
The three principles in the business are Trust, honesty, and integrity. They believe in non-GMO pledge, meaning, the products are not biotechnologically sourced. They work with farmers and make natural and not genetically engineered products. Most of the products are gluten free and are USDA certified