Eat Natural is a brand that manufactures cereal bars which contain fruit and nuts. Childhood friends Preet Grewal ana Praveen Vijh were working in a dried nut and cleaning business. While working, they once met the nut importer Bill Porter and the trio conceived Eat Natural experiment in a home kitchen. They felt that the market was in dire need of snack bar made from a natural ingredient, hence the trio initiated in the brand. It is now one of the fastest growing cereal bars in the UK.

It’s factory or makery as they affectionately call it is in Essex. Only high-quality ingredients are used. The very first bar, the trio made was using the all the ingredient except glucose, from their kitchen shelves. The brand is still stuck with same ethos and hence as a matter of principle no artificial stuff like flavoring, fillers or preservatives is used. All the products are hand-made. The company is not open to mass production and prefers sticking to the root. Many skilled employees are the true makers of their war who crush and mash the ingredients,  turn the whole seeds, dried nuts, and fruits into a healthy cereal bar. High-quality ingredients sourced from the known growers and home cooking is at the crux of Eat Natural bars.

While they stick to quality ingredients and home cooking, they also experiment with different combinations to make some unique bars. The bars creatively made are 1st tasted, if approved, the recipe is replicated for mass production. Unlike the other cereal bars available in the market, Eat Natural’s bar has 65% fruit and nut content. They are even planning to expand its breakfast offering to certainly tailored bars for specific nutritional gains. It announced record sales, thanks to Europe’s appetite for healthy snacks. It is becoming the best wholesome snack bar in France, Germany, and Netherlands. Eat Natural’s protein packed bar is a hit with fitness freaks and is one of the best selling bars.