Shortbread House of Edinburgh was initiated by Anthony and his wife Fiona of Laing family in 1989. Laing family has a great generation's experience in baking. Anthony Laing had a strong baking tradition. His father was a chairman of United biscuits and their family was once touted as the baking dynasty. Owing to their family tradition, a young couple from Laing family bought an existing one-woman business based in Scotland's historic capital: Edinburgh. In order to make it a true family business, the three Laing children , dressed in oversized white overalls joined their parents in the bakery. Soon, two of their children gained valuable experience in school and other jobs, joined the family business.
Their specialty is baking shortbreads. As their tagline claims, their shortbreads are baked without any shortcuts. From the initiation of the brand, till date the brand is loyal to its path and provides delicious shortbreads baked just as yester years. Their range of products is hand-crafted to ensure that taste, texture, appearance of the product is up to the mark. Hand-crafting makes all their products superior to mass produced ones. A small team of skilled bakers delicately and properly prepare all their products. The only finest and fresh ingredients are used, to ensure that the products are fresh and stay fresh for a longer time. Their products are a huge hit in the Scotland market and have received many laurels for the same. Their products have won great taste awards for the best Scottish products at the Great taste Awards ceremony at London. It has won several awards in the same category.
The company never manufactures the products for awards, it always does for the customer. This brand has received a huge support from its loyal customers throughout the UK and abroad. In fact, their products are exported to around 21 countries. Their shortbread and oaties bites are served in 5-star hotels and are also present in several world class food emporium . Shortbread and Oaties of Edinburgh house are best to be served with a steaming cup of beverage or are simply a great product to snack on anytime and anywhere.