On the Run-Energy bars are made in India by Stay fit Enterprize Pvt.Ltd. It is founded with a major objective of creating an array of healthy products that are as good as their ingredients. The goodness of nature is given immense importance in this brand.  They take care that the nutritional values of the ingredients are retained after the bar is produced. For the same, proper and hygienic manufacturing process is given importance. They strongly dislike the idea of adding colors or artificial flavors in their products. They are trying to encourage people to adapt a healthier lifestyle.

 

This brand was formed when the director of the brand, Shilpa felt a dire need of fast yet nutritious sports food.While following her passion for running and cycling, she felt a need of health food Energy bars that can be consumed hassle-free, while being involved in an activity. She felt that there were a countable number of products in the market that one can carry easily and can give a long lasting energy to a  runner, cyclist or any endurance sports person. Several gels and proteins were available in the market, but these all are just plain chemical sugar which nor gave a feeling of satiety and were neither palate pleasing, hence started her quest of discovering some natural way of the energy boost. There were many in the fitness community who felt the same as her and wish to switch the chemical sugar with some equally energizing and palate pleasing, natural food. She also realized that the on-the- run a society of 21st century is devoid of the basic luxury of eating a timely meal, hence thought that the bars are the only way to suffice these needs. Quite familiar with the current situation of health food stores loaded with pre-wrapped and portable products, she decided to stand differently. She was well aware that all bars are not equal, some are high in carbs, some are plain breakfast bars and some are diet crashers. With so much to choose from, consumers hungering for a quick nutritional fix whether they’re recreational athletes, workaholics tied to their desks, or over committed moms with barely a moment to spare – may feel dizzy from all the product overkill and heavily hyped claims.

 

Believing that pure, natural nutrition can suffice nutritional needs of an individual without any side effects from the additives, she consulted several nutritionists, sports persons, doctors, and athletes. While her quench for some nutritious food was going on, she desired that the food she is about to manufacture is no alien to her body, but is made of something that she usually consumes. With many feedbacks, advice from sports people, from people who desire to eat a healthy snack, from friends and family and after years of lab testing, she finally created an energy bar which is an all real food. From then onwards, she manufactured several products on a similar line but never forgot her motive of ‘real food for real life.’

 

All their products are 100% natural, just as nature intended. All the ingredients are sourced from best suppliers. Proper care is taken while handling them.  They provide a convenient energy source and can help maintain blood sugar level.s. They also help postpone fatigue and are a perfect post workout snack to replenish the lost glycogen. These can also be a refreshing meal in between a physical activity and are your apt companion for cycling, running, trekking or any kind of strenuous activity. These are a convenient snack and a quick nutritional fix that can be tied to a workaholics desk or can be consumed by a work loaded mums that have barely any time to spare for her nutrition. It is also a perfect mid-meal alternative and can be a meal replacement for the office goers who hurriedly consume vada pav or vending machine snacks as their meal. All their bars are of right size and are apt on the go snacks, These are easy to carry, easy to digest and can fuel your body properly.

People believe that snacking interferes with their fitness goals, but it can help you reach your fitness goals faster if only you snack smart.  It can help you live longer without any energy slumps if you decide your snacks just as you decide your other meals.  On the run, bars are a perfect snack option to replenish the lost energy and nutrition, prevent any energy slump and simply to keep you going. These bars are apt for athletes, runners, cyclists, gym goers, fitness enthusiast, workaholics and busy moms.