Truu is a brand under the parent organization: Caramel Organics which was founded by Shailendra and Rajesh. As caramel organics, the brand supplied herbs and spices to Indian and Global industries. While the company was growing, the founders were not satisfied by the quality and always believed that their consumers deserve healthier products in their true form, hence the brand TruU was initiated.

Truu brand believes that there is true human ie the eternal truth that resides in each one of us.This is called as True You i.e. TruU. The brand believes that the best gift any person can gift themselves is being close to nature. Mother Nature is providing us with natural products that can strengthen the body, yet people are attracted towards the artificial products loaded with chemicals and heavy metals. These products do no good to the body but moreover, it ruins your health and even destroys the precious earth. Believing that pure herbs and spices are the true gems endowed to humanity,TruU is dedicated to delivering the precious gems of mother nature in the purest form, just as nature intended.With TruU products the brand tries to deliver the products that ensure safety and that can help sustain you and mother earth in the long run.

All the products of this brand are made with a passion of gifting natural products so that you not only feed your body but also your mind and soul.The products give you a chance to feel and live better.It believes in the age-old ideology of saints who toiled to find the relation of human and nature earth.The young duo behind the brand worked in Aravali Range in India to search for some new herb or spice to be provided. The team worked several years to identify, learn and source the most authentic, natural and authentic products. In the deep forests of ranges of Aravali or around the banks of river Chambal the duo connected with nature and discovered the natural herbs and spices. All the products are sourced from the deep green forest. There is a minimal machine and chemical interference, most of the processing is hand operated so that the true essence of the product is maintained. Each product is handled with passion and care so that the true gifts of nature reach the customer without any alteration or adulteration.

Truu guarantees to deliver pure, natural and authentic herbs and spices.