Under the Mango Tree was formed with a motive to establish a fair trade market for the honey that is locally and naturally produced by small-scale local beekeepers. The honey produced in the farm is directly packed for customer sale.  The brand is named so since the founders were keen to highlight the mission of supporting farmers in a creative way. Mango tree stands out in the open space of most of the Indian villages. It is a place where the bond of the village community is formed and villagers learn various values. Under the mango tree, people rested, learned and moved on. Every individual will always reminiscent the calm respite offered by a mango tree. Thus, the brand name is a metaphor, symbolic to the mind of areas where we work in.

Indian producers are unable to access the market. The current value chain for commodities from plough to plate is tenuous with many mediators. Only 25% of retail price is available to farmers. While agricultural supports more than half of the population, it is creating a serious problem. Vijaya the founder of UTMT had a strong objective of diversifying the live hood of farmers and train them to explore micro finances, thus empowering them. Honey was one amongst the product that never reached Indian market with diverse variety as produced by small beekeepers.  

UTMT is committed to values of sustainability which mean investing in long term relation with farmers, suppliers, and customers. So that the practices do not harm the environment. They have pledged to work with indigenous farmers and have linked to various hybrid institutional structures that guarantee revenue to farmers. Their honey is extremely tasty, totally natural and is also brimmed with the goodwill of local farmers.