A study in the Journal of Consumer Research illustrates how consumers are drawn towards expensive food items, assuming them to be healthier and how affordable items are left behind as junky food – even if neither of the cases is true. Yes, generally, the healthy option is often the costlier one, but that holds true only on a comprehensive basis – like fresh fruits or veggies will be costlier than processed or junk food. But when you’re talking about individual items, that rule isn’t a universal one. Thus, people are less inclined to believe that a product can be healthy unless they’re shelling out more for it.
