The State's mandatory legislation is keeping FMCG companies on their toes. Since India is rapidly moving from junk food to delicious healthy food, brands involved in FMCG are striving hard to be desirable to health seekers. Food fortification is the practice of adding essential vitamins and minerals to staple foods to improve their nutritional content. Fortification is a safe, effective way to improve public health. Some examples of fortified staple food items include - Tata Salt Plus, Rasna Beverages, Sunfeast Marie Oats, Nestle Maggie Noodles etc.
