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79.4 million people are predicted to get affected by diabetes by 2030 according to the World Health Organization. Due to this brands like Hindustan Unilever has limited the calorie intake in its ice cream by 250 portions. Companies like PepsiCo and Coca-Cola will introduce 150 and 180 ml cans. Other companies are planning to do that same in order to cater to the health conscious Indian Buyer.
Food companies are curbing serving sizes to decrease calories to serve the health-conscious consumers in India. Portion management and tempered treat are increasing momentum. Buyers are consciously picking smaller portions. Brands are pursuing suit as serving sizes have moved to majority consumers now.